6 Simple Steps Web3 Founders Should Know Before Launching a Project.

Quincy Ememandu
2 min readAug 20, 2024

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Inventions take time, and most successful Web3 businesses imitate an existing idea and then add value to it.

You don’t have to reinvent the wheel as a Web3 founder.

Follow these steps to launch a successful Web3 product.

Ethereum took the Bitcoin concept and added smart contracts to it. Solana took the Ethereum concept and added a cheaper gas fee and lower latency.

Reinventing the wheel when creating a business model involves spending much time, money, and energy without an MVP.

To launch a successful Web3 product, you have to follow these steps.

1. Find a Web3 niche that you have experience in. It could be DeFi, GameFi, L1, L2, etc. At the same time, find the protocols offering services you intend to offer.

2. Research their go-to marketing strategy(GTMS). If they received funding, what activities are they doing to be successful?

3. Study what worked for these protocols you picked and note what worked for them.

4. What made those that failed to fail?

Was it market timing? Was it hiring the wrong marketer? You need to know this to avoid it when running your protocol.

5. Your notepad already contains several successful protocols; select the practices that produce the best results.

6. Plan your marketing tactics using data obtained from these protocols. One part of your plan is to offer better products and services.

From your experience, what do you think Web3 founders should know/do before launching their token?

Follow me for relevant Web3 marketing tips.

X: @quincylemuel

Linkedin: Quincy Ememandu.

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Quincy Ememandu

I help Web3 businesses create awareness and attract loyal users to their protocol | Content Marketer | Reach out to me via qememandu@gmail.com